A New Breed of Candidate


If the pandemic has taught us one thing it is to expect the unexpected.

Over the last few months I have noticed a real shift in candidates attitudes to the market and what they now seek in a new employer, this has been as a direct result of the pandemic. As we all know there have been some horror stories of how people have been treated, however, there have been some really positive examples, I have heard them, and I have to say it has been great to hear.

Whilst the positives stories are really encouraging, this may actually have a negative impact on attracting talent into your organisation. Complacent organisations or recruiters may assume there has been a number of redundancies in the market and candidates will fall into their laps, this is not necessarily true. The pandemic has made us view things very differently and there is now a growing category of candidates who look at an organisation through a different lens. In the last 6 weeks I have noticed that candidate attraction is dramatically down, as we move back to normality candidates are keen to get back into their routine with their current employer who has treated them well over the last year. These candidates will now run through a brick wall for their employer, so how are you going to attract them if they are so happy?

More and more candidates are looking for tangible examples of how your employees were treated throughout the pandemic. When speaking to prospective candidates one of the first questions now is ‘How did they treat their employees during COVID?’ ‘Did they stick by them?’

Candidates really need to know what you stand for as a business, as we see more and more organisations put social and environmental responsibility first, now is the time to showcase this to attract talent.

When it comes to attracting talent I now envisage candidates will need to be nurtured over a period of time just like the client market. So if you have a PSL in place or have a talent team now is the time to start building relationships in the market with candidates, by this I mean genuine relationships. We now need to reach out and find out what is important to them, what makes them happy and what are their values?

The market will now really drive us to show we care and this is how you will convert this new breed of candidates, recruitment needs to go back to having a true human element.

The days of a transactional recruitment market are slowly disappearing and we must react to this is as soon as we can.

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