Privacy Policy
This Privacy Policy sets out the basis on which we will process the personally identifying information (‘Personal Data’) that we collect and receive from and about users of our website, https://marvelfmcg.co.uk/ (the Site), and customers who purchase services from us or subscribe to our newsletters.
Our privacy commitments
We will only collect, keep, use and share Personal Data for legitimate business purposes that we explain here below, or if we’re legally required to do so.
We will be as clear and open as we can with you on what Personal Data we collect and how it will be processed.
For as long as we maintain records of your Personal Data, we will keep it up to date and protect it with appropriate safety measures.
CUSTOMERS
Data Collection
We collect the following Personal data from or about you as a customer:
Personal Data Collected Directly from you through the booking process: your name, phone number, postal address and email address. Our legal basis for the collection and processing of this data is the provision to you of the services purchased by you.
Personal Data Collected Automatically from the use by you of the Site. The data transmitted from your browser includes your IP address, the date and time of the visit the pages accessed, the access status/HTTP status code, your browser, your operating system and interface, as well as the language and version of the browser software. The legal basis for collecting and processing this personal data is to be able to operate the Site and provide you with access to the pages you wish to access.
DATA USES
We use your Personal Data:
For the administration of your bookings and to contact you about your bookings (for example with details of meeting points).
To contact you with marketing messages which you have requested or agreed to receive from us (for example via our newsletter);
To contact you with surveys and feedback requests (for example relating to a product you purchased);
To analyse the purchase history of our customers and the way our customers use the Site.
COOKIES
We use cookies which are small text files which are transferred to your browser by the Site to identify data traffic patterns, personalise contents and support security. The cookies we use are described in more detail in our Cookie Statement. They do not provide any information which might disclose the identity of a specific person but they may potentially identify your computer, your browser and your internet settings. You may change the storing of cookies in your browser settings at any time by selecting the function “accept no cookies”. However, disabling essential cookies may result in you no longer be able to use the full functionality of the Site.
Google Analytics
Google Analytics, a web analytics service provided by Google, Inc. (“Google”) also places cookies on your computer, to enable Google to provide us with activity reports relating to the Site. Google uses this data only to provide us with information on how users use the Site and does not associate your IP address with any other data held by Google. The information generated by Google cookies about your use of the platform (including your IP address) will be transmitted to and stored by Google on servers in the United States. You may refuse these cookies by selecting the appropriate settings on your browser or by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB .
To contact you with future marketing messages (for example with branded newsletters);
To send you surveys or feedback requests (for example after you attended an experience);
To find out more about our customers and their preferences (for example by analysing your attendance history).
Data Sharing
Marvel FMCG will not sell your information. We will not share your information with any third party except as stated in this Privacy Notice or as required to operate the Sites, provide our services to you and administer your account.
SOCIAL MEDIA FOLLOWERS
Data Collection
We receive the following Personal Data about you if you follow one of our social media accounts: Your account name, gender, general interests, location, age. Our legal basis for processing this data is our legitimate interest in providing social media and marketing content that is of interest to our followers on social media.
Data Uses
We use this Personal Data:
to provide bespoke social media content (for example by analysing your general interests);
to create targeted advertising across all our social media channels (for example by analysing responses to posts and existing advertisements);
to find out more about our digital community (for example by analysing the age ranges of our followers).
Data Sharing
Marvel FMCG will not sell your information. We will not share your information with any third party except as stated in this Privacy Notice or as required to operate the Sites, provide our services to you and administer your account.
WEBSITE VISITORS
DATA COLLECTION
We collect the following Personal Data about you if you visit our Site: site referrals, browsing pattern, browser type, location, general interests, gender, age. The data transmitted from your browser includes your IP address, the date and time of the visit the pages accessed, the access status/ HTTP status code, your browser, your operating system and interface, as well as the language and version of the browser software. The legal basis for collecting and processing this personal data is our legitimate interest in operating the Sites, providing you with access to the pages you wish to access, understanding the interests of our potential customers and providing you with relevant information about our services.
Data Uses
We use this Personal Data:
to provide you with relevant website content (for example by analysing our visitors’ locations);
to gain insight into your behaviour and preferences (for example by analysing the website pages you visit);
to create bespoke marketing messages (for example by analysing the click throughs on our Sites);
to re-target our website visitors with relevant marketing messages (for example by using cookies hosted on our Sites);
to collect site statistics.
DATA PROCESSORS
We use third party processors to collect, export, process and store Personal Data on our behalf.
The processors we use currently are the following:
Web Management Tools
Google Analytics, located in the U.S. Privacy Shield Certified. https://www.google.com/policies/privacy/
COMMENTS
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymised string created from your e-mail address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/ . After approval of your comment, your profile picture is visible to the public in the context of your comment.