Are you deeply embedded in the hospitality world and experienced in team leadership?
Do you thrive in fast-paced environments, love building relationships, and get a buzz from developing people and brands?
I’m recruiting for an exciting Field Sales Manager opportunity with SHS Drinks, a role perfectly suited to an experienced on-trade professional looking to lead from the front and make a real impact across the UK & Ireland hospitality scene.
A home-based leadership role focused on driving distribution, visibility, and activation for a growing portfolio of standout drinks brands including WKD, Bottlegreen, Mex Tequila, Shandy Shack and more.
Why this role?
- You’ll be joining SHS Drinks at a pivotal time of growth and ambition, with significant investment in their on-trade strategy and people.
- You’ll take ownership of a national Business Development Executive team, shaping performance, culture, and capability across the UK & Ireland.
- This is a business that genuinely values the drinks industry — encouraging you to leverage your network, insight, and passion to influence how brands show up in hospitality.
- Work with one of the most recognisable and diverse portfolios in UK drinks, spanning both alcoholic and soft drinks categories.
- A company committed to developing great people alongside great brands, with clear opportunities for progression and long-term career growth.
The Role…
As Field Sales Manager, you will lead and inspire a high-performing BDE team while also remaining hands-on with key customers and strategic opportunities.
Deliver national and regional distribution targets across the on-trade channel whilst recruiting, coaching, and developing a motivated field sales team, setting clear KPI-driven objectives.
You will Manage key accounts and negotiate commercial agreements to drive profitable growth. Working closely with brand teams to deliver impactful activations, consumer experiences, and best-in-class execution.
Take responsibility for owning activation budgets, reporting, and performance analysis to ensure maximum ROI whilst being a role model for compliance, responsible retailing, and best practice across the team.
The Company…
SHS Drinks is a major force in the FMCG sector in the UK and internationally. Alongside distributing some of the most recognisable drinks brands in the market, they also create and market their own successful RTD and RTS ranges.
An ambitious, insight-led business with a sharp eye for detail, SHS Drinks is focused on shaping tomorrow’s drinks market today. Their values are built around honesty, integrity, and collaboration — creating drinks, partnerships, and experiences that truly add value for customers and consumers alike.
Sound like a role that matches your experience and ambition?
If you would like to find out more about this role please get in touch with Jake Merrick-Wren - jake@marvelfmcg.co.uk
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