Do you love the people, places and products in the London bar scene? Want to bring your passion for brand marketing to a role with one of the UK's fastest-growing and most dynamic young spirits brands?
If you are looking for a role that enables you to create unforgettable brand experiences, build strong relationships with key accounts, and bring bold, disruptive ideas to life, then this might be for you!
Benefits: Competitive salary and equity scheme, 25 days annual leave plus bank holidays, full private medical insurance, team socials and events, annual personal development budget, monthly wellness allowance to relax and unwind (however you see fit), annual bonus, free Tequila!
Full time, hybrid role: London
Why this role?
El Rayo Tequila are on a mission to build a lifestyle brand that champions creativity and takes Tequila to places it’s never been before.
Reporting into the Head of Marketing, this is a big opportunity for you to bring your personality to one of the most exciting brands in the spirits industry
You'll be a key player in driving El Rayo's presence and desirability across the on and off-trade, delivering standout campaigns and events
Opportunities for progression alongside growth of the brand
The Role…
This is a creative trade marketing role that will see you flexing your skills in brand activation to drive growth through a variety of activities:
Trade activation - dream up and deliver unforgettable brand experiences
Events - Bring El Rayo to life and get people talking at festivals, exhibitions, and key accounts
Brand Visibility - Create eye catching branded materials that are impossible to miss
Networking & relationship building - Be the face of El Rayo, connect, collaborate and build the buzz with key accounts, distributors and partners
Market savvy - use insights and an eye on what's fresh in the on trade to spot opportunities
The Company…
El Rayo is Tequila made for tonic, grapefruit and good times – not lime, salt and regret. Having launched in 2019, they quickly became one of the best selling Tequilas on Amazon in the UK and the first ever Tequila to be listed in some of the UK’s most prestigious retailers such as John Lewis, Daylesford and Selfridges. They are listed in Sainsbury’s & Waitrose, alongside over 750+ of the UK's most prestigious bars & restaurants.
Why you?
High level of creative flair, strong communication skills and a solid understanding of the UK drinks market
Relevant brand marketing or trade marketing experience with proven track record of developing and executing successful marketing campaigns
Drinks industry experience an advantage but not essential
Excellent organisational and project management skills
Passion for the bar scene and innovative brands and marketing
If you would like to know more then please get in touch with Rachel Williams for an initial conversation rachel@marvelfmcg.co.uk
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